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Amazon is the great white whale, a target that labor groups have longed for years to organize, said Richard Trumka, president of the AFL-CIO, which is providing personnel and strategic guidance to aid the RWDSU. “We’ll give them whatever they need to help them win,” Trumka said.

“This pandemic has amplified [public support] even more. It showed how helpless workers are without a union. They couldn’t even get PPE and unions were able to get it for them,” says Trumka. “For years and years and years, people that we call ‘essential workers’ were invisible.

Major labor leaders like Richard Trumka, president of the AFL-CIO, are more optimistic about the prospects for organized labor than they’ve been in many years. “I know what he is.

The 2021 Union Plus Scholarship application deadline is this Sunday, Jan. 31.

According to AFL-CIO Secretary-Treasurer Liz Shuler, its Rooney Rule proposal is “clearly workable” as evidenced by other big companies that have adopted similar policies.